Marketing for HIE Success

by Glenn Keet | December 28, 2011

In our last post of the HIE patient consent series, we described why attaining patient consent is necessary to the success of an health information exchange (HIE). But to the average patient, the concept of an HIE can raise privacy concerns. To overcome this, health care organizations need to educate patients on how HIEs work, assure them that their information will remain confidential and secure, and explain to them the benefits of electronically sharing patient information via this exchange.

The HIE plays a critical role in the population of patient health records (PHRs) with clinical data from sources around the health care community. HIE stakeholders—such as hospitals, health plans, individual practice associations, etc.—should consider sponsoring or supplying a PHR to patients that is not only already pre-integrated to the HIE, but also empowers patients by allowing them access to the PHR on their own terms.

Read the full blog post.